Privacy policy

Effective date: September 23, 2026

YELA BRANDS LLC, doing business as PHERALO (“PHERALO,” “we,” “us,” or “our”), operates pheralo.com and related services. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, make a purchase, enroll in a subscription, contact support, submit a review, or otherwise interact with us.

Submit a privacy request · Your Privacy Choices — Do Not Sell or Share My Personal Information · U.S. state privacy notices · Cookie Policy

1. Personal information we collect

Depending on how you interact with us, we may collect:

  • Contact and identity information: name, email address, telephone number, billing address, shipping address, and account identifiers.
  • Order and transaction information: products viewed or purchased, cart activity, subscription selections, discounts, returns, refunds, delivery status, and transaction history.
  • Payment information: payment method and transaction details. Full payment credentials are generally processed by Shopify and payment providers rather than stored by us.
  • Account information: login details, preferences, subscription settings, and saved addresses.
  • Communications: support messages, emails, text messages, survey responses, reviews, photographs, and other content you send us.
  • Device and usage information: IP address, browser and device type, operating system, pages viewed, referring URLs, interactions, approximate location, cookie identifiers, and advertising identifiers.
  • Inferences: likely interests and preferences derived from shopping and website activity.

2. Sources of information

We collect information directly from you, automatically through our website and cookies, from Shopify and service providers that support our store, and from advertising, analytics, fulfillment, subscription, customer-support, and review partners.

3. How we use information

We use personal information to:

  • operate the website and provide requested products and services;
  • process payments, orders, recurring subscription orders, shipping, returns, and refunds;
  • create and manage accounts and subscription preferences;
  • send order confirmations, delivery updates, subscription notices, security alerts, and support communications;
  • send marketing email or text messages where permitted and according to your choices;
  • personalize content, measure website performance, and understand how customers use our services;
  • show and measure advertising, including advertising based on interactions with our website where permitted;
  • detect fraud, abuse, security incidents, and violations of our terms;
  • comply with law, enforce agreements, and establish or defend legal claims.

4. How we disclose information

We may disclose personal information to service providers and partners that perform services for us, including Shopify; payment processors; warehouses, carriers, and fulfillment providers; subscription platforms; email and SMS providers; customer-support systems; analytics and advertising providers; review platforms; fraud-prevention providers; professional advisers; and cloud or IT providers. We may also disclose information when you direct us to, to comply with law, to protect rights and safety, or in connection with a merger, financing, acquisition, reorganization, or sale of business assets.

We do not sell personal information for money. Our use of certain analytics or advertising technologies may be considered “sharing,” “sale,” or targeted advertising under some U.S. state privacy laws. Where required, you can opt out through the privacy choices provided on the website or by contacting us.

5. Shopify

Our store is hosted by Shopify. Shopify processes information about your access to and use of the store to provide and improve its services. Information may be transferred to Shopify and other providers in countries other than where you live. Learn more in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

Shopify Network Intelligence is enabled for this store. Shopify may combine information about your interactions with our store with information from other merchants and services to improve products, advertising and personalization. Shopify is responsible for processing undertaken for its own purposes, as explained in its Consumer Privacy Policy. You can use our privacy choices and Shopify’s Privacy Portal to exercise applicable choices.

6. Cookies and similar technologies

We and our providers use cookies, pixels, local storage, and similar technologies for essential store functions, preferences, analytics, customer support, fraud prevention, and advertising. Where required, non-essential technologies are used according to your consent choices. You can learn more and manage choices through our Cookie Policy and the cookie or privacy controls displayed on the website.

7. Email and text messages

You can unsubscribe from marketing email using the link in the message. You can opt out of marketing text messages by replying STOP or using another method described in the message. We may still send non-promotional messages necessary to complete a transaction, service a subscription, respond to you, or provide safety and account information. Consent to marketing messages is not a condition of purchase. Message and data rates may apply, and message frequency varies.

We do not sell or transfer text-message opt-in data or consent to third parties for their own marketing. We may provide it to vendors that help us deliver our messaging program.

8. Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain transaction and tax records, manage warranties and disputes, prevent fraud, and satisfy legal obligations. Retention periods vary based on the type of information, our relationship with you, and applicable law. We delete or de-identify information when it is no longer reasonably needed, subject to lawful exceptions.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Do not send sensitive payment or identity information through ordinary email or chat.

10. Your rights and choices

Depending on where you live, you may have rights to access, know, correct, delete, or obtain a copy of personal information, and to opt out of sale, sharing, targeted advertising, or certain profiling. You may also have the right to restrict or object to processing, withdraw consent, or appeal a decision. These rights can be subject to verification, exceptions, and legal limitations.

To submit a request, use our privacy request form or email support@pheralo.com with “Privacy Request” in the subject line. Tell us the right you wish to exercise and provide enough information to identify your account or transaction. We may request information reasonably necessary to verify your identity. Authorized agents may submit requests where permitted by law, subject to proof of authorization.

We will not discriminate against you for exercising a privacy right. California residents can review additional disclosures in our California Privacy Notice.

11. EEA, UK, and Switzerland

Where European data-protection law applies, we process personal information as needed to perform a contract with you, comply with legal obligations, pursue legitimate interests such as securing and improving our services, or based on consent. You may object to or restrict certain processing and may complain to your local supervisory authority. When information is transferred internationally, we use recognized safeguards where required.

12. Children

Our services are intended for adults and are not directed to children under 16. We do not knowingly collect personal information from children under 16. Contact us if you believe a child has provided information to us.

13. Third-party links

Our website may link to third-party websites. Their privacy practices are governed by their own notices, and we are not responsible for those practices.

14. Changes to this Policy

We may update this Policy to reflect changes to our services, providers, or legal obligations. We will post the revised Policy and update the effective date. We will provide additional notice when required.

15. Contact

YELA BRANDS LLC d/b/a PHERALO
5208 SW 94th Ave
Cooper City, FL 33328-4118
United States
Email: support@pheralo.com

U.S. state privacy notices and appeals

Our California and U.S. State Privacy Notice explains additional rights that may apply where you live, including how to request access, correction, deletion, a portable copy, or an appeal. Our privacy request form is available without creating an account. You can also email support@pheralo.com. We respond within the time required by applicable law and will explain any permitted extension or denial.

To opt out of sale, sharing or targeted advertising for this browser, visit Your Privacy Choices. For an opt-out associated with your email, use our data sharing opt-out form. Browser choices may need to be repeated on other browsers or after clearing cookies. Supported Global Privacy Control signals are treated as opt-out requests for the browser sending the signal. Opting out does not stop necessary order, payment, security or customer-support processing.